Wednesday, June 24, 2009

It is Wednesday: Have you looked at your website lately?

Printing companies are being left behind by the Internet. You may find a lot of printing companies have websites, but you would be surprised by how many printers actually use them.

Websites offer a powerful tool to help printers make print buying easier. A good website can serve as a cyber CSR. A bad website can turn off customers and lose business for the printer. Too many sites are just an Yellow Page ad.

When was the last time that you looked at your company’s website? In too many cases, the owner is the “webmaster,” but he or she has too many other responsibilities to keep the site current. Someone in the organization needs to be on top the site and make sure it reflects what is really happening with the client.

With all the inexpensive print-specific website providers, a printer doesn't have any excuse not to have a fully-functional website. Even in these tough times, a website should have a positive effect on sales and make it easier for customers to buy from you.

All you have to do is invest time in learning how to use it and then keep it updated and responsive. Refresh your site today.

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