Thursday, May 20, 2010

Prospering Only A Mouse Click Away

With all of the doom and gloom, it is nice to work with CPrint International and be with quick printers who are making money and moving forward. You need to click here at to find out how a printer can prosper in these tough times.

As technology director and a consultant with the franchise, I get to see the work people are doing every day to make it through these tough economic times. The CPrint affiliates have their financial information in order so they know how they are doing. They have an organization in place so they can easily get the work through the shop. They are developing their selling machine so they can keep pouring leads into their sales funnel and build their business.

Printing is in the middle of an evolution. Print and the Internet are starting to merge as a new communication tool. The types of printing people buy and how they buy it is changing. Only a strong business will be able to evolve into whatever a printer will become in the next few years. CPrint is focusing on helping companies be able to withstand adversity and be ready to take advantage of new opportunities.

I'm just back from a speaking event where a CPrinter was training his customers and market about mobile marketing and the effect it will have on printed materials. I just visited another CPrinter who has married print with web technology that helps his customers get more sales leads. Printing has become more than just putting ink on paper.

If you are a printer you will want to know about CPrint International. You need to visit and hear what CPrinters have to say about the organization and how it changed their life. You will want to sign up for CPrint Tips, an electronic newsletter that gives printers the information to make it through these tough economic times, at It is free and can give you ideas to help make you money.

CPrint is a great way for an independent printer to join a franchise that provides a business model that works and will help a printer prosper. If you want to be successful and continue to grow, find out more about CPrint today.

Friday, May 14, 2010

Mobile Marketing Means Printing Dollars

Mobile marketing is the new buzz word for marketing companies and it is one of the first new technologies to actually generate printing. In mobile marketing, a smartphone becomes a “third screen.” It joins a television and computer screen as a primary way for a user to access information. Experts predict that there will be more smartphone users access the Internet in the next 36 months than computer users. Printing will be the way that information is driving to smartphone users.

QR (Quick Response) codes make it easy for smartphone users to get to a particular web site or digital information source. The smartphone user simply scans a printed QR code and his web browser is directed to a web site. QR codes can also be used to send email messages or automatically update contact information. No matter what it is used for, it all starts with a QR code that is printed on something.

Quick printers need to know how to create and print QR codes. Any customer with a web site is a possible user. Since most businesses want more “eyes” on their web site, a business will want to print a QR code on every printed piece a customer might see.

The mobile marketing/QR concept is new to North America, but it is big in Asia and Europe. Printers who can bring this new technology to their customer should at least get to reprint all of the marketing and customer communication pieces a customer might have.

Finally, the Internet has given us a computer whizbang feature that will cause customers to buy more printing.