Science may have gone too far. You can now have quantified that print design is ugly. 3M has added automatic face and text detection to its Visual Attention Service, a web-based scanning tool that digitally evaluates the impact of creative and graphic designs. Users simply upload images to 3M’s Web portal and within seconds, the Visual Attention Service (VAS) tool analyzes and reveals the results. The suite of enhancements for the 3M tool also include a mobile application for the Apple iPhone, a plug-in for Adobe Photoshop, an ability to test key areas within a creative design, and new pricing options.
The tool is supposed to help designers identify problems during the creative process.
The tool will indicate which design elements the human eye will react to in the first three to five seconds, providing the accurate, fact-based scientific feedback needed to speed up the revision and approval processes. Websites, photos, creative content, packaging concepts, advertisements and all manner of creative media can be evaluated in different scenes or contexts. For a free trial of VAS, visit http://www.3M.com/vas.
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