The future of printing is exciting! I work for CPrint International and we are ending a year where our affiliates have started evolving into what print shops must become if they are to survive. From mobile marketing to web development to social media management, CPrinters are adding services that help their customers get new leads and businesses.
Print is a strong and proven communication tool, but in today's clutter you have to have more. CPrint is showing people how to use the new technology and to integrate it with printing. The exciting thing is that having new strategies for the customers to use puts CPrinters in a completely different catagory than the printer down the street.
Printers are not usually strong sales people, but the new services are making it easy for CPrinters to get in front of hard-to-reach customers and sell. Instead of talking about how low prices and fast delivery times, CPrinters are starting conversations with customers are how to help grow their business with the new services.
CPrinters are getting excited about printing again. We have products and services that customers want and will pay for. Twenty years ago NAQP had an ad campaign for printers that said "We're more than printing." Today CPrinters are just that.
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