Tuesday, April 26, 2011
The Post Office Really Can Help
Mailing is a profit center for many printers and the U.S. Postal Service really is trying to make mailing easier and more profitable for printers. To help, USPS has revamped its online magazine for marketers Website to Deliver. The new “how-to” website at www.delivermagazine.com offers all the direct mail and multichannel marketing strategy content of Deliver.
Delivermagazine.com provides direct marketers and agency professionals with scores of articles, case studies, white papers and online marketing tools to help them grow their businesses through acquisition, retention and brand-building. Delivermagazine.com features the latest research, news and commentary for the direct marketing industry. Article topics include brand marketing, prospecting and green marketing, among other direct marketing strategies.
The site also includes an array of online marketing tools, including a “Direct Marketing 101” series that teaches the basics of an effective marketing strategy, helping marketers make smart use of their resources. “Resource Wizard” helps users search for articles based on business size and marketing needs and includes information on using the Intelligent Mail Barcode.
If you want to make mailing more profitable, check out what the USPS has to offer. They really do seem to be trying to help.