Friday, May 14, 2010

Mobile Marketing Means Printing Dollars

Mobile marketing is the new buzz word for marketing companies and it is one of the first new technologies to actually generate printing. In mobile marketing, a smartphone becomes a “third screen.” It joins a television and computer screen as a primary way for a user to access information. Experts predict that there will be more smartphone users access the Internet in the next 36 months than computer users. Printing will be the way that information is driving to smartphone users.

QR (Quick Response) codes make it easy for smartphone users to get to a particular web site or digital information source. The smartphone user simply scans a printed QR code and his web browser is directed to a web site. QR codes can also be used to send email messages or automatically update contact information. No matter what it is used for, it all starts with a QR code that is printed on something.

Quick printers need to know how to create and print QR codes. Any customer with a web site is a possible user. Since most businesses want more “eyes” on their web site, a business will want to print a QR code on every printed piece a customer might see.

The mobile marketing/QR concept is new to North America, but it is big in Asia and Europe. Printers who can bring this new technology to their customer should at least get to reprint all of the marketing and customer communication pieces a customer might have.

Finally, the Internet has given us a computer whizbang feature that will cause customers to buy more printing.

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