Wednesday, March 31, 2010

Why Print?

Sometimes printers have a hard time trying to think about what to talk to customers about instead of "you don't need any printing today do you" sales calls. Printing is still one of the most effective and economical ways to reach customers, and if your customer sells something to someone, then they should be using print to touch their customers.

If you are looking for reasons print is important, look no further than the “Why Print” brochure available free from the Print Council. The Print Council produced a 24-page marketing brochure demonstrating the extraordinary value and effectiveness of print communications. Entitled "Why Print?, The Top Ten Ways Print Helps You Prosper", the full-color brochure is the first in a series of materials The Print Council makes available to printers to influence media decision makers' appreciation of the value of print.

Printers are encouraged to download and use any or all of the materials provided in their own marketing materials to underscore the power of print communications.

The Print Council is a business development alliance formed by leaders in the graphic arts industry whose goal is to influence and promote the greater use of print media. Download the artwork for the brochure at the Print Council's web site.

A 24-page brochure may be overkill, but the information is invaluable. You will find facts and ideas to support your blogging efforts, articles for your company newsletter, post cards and much more. You don't need to give all the information away at once. Each of the 10 reasons can be a separate discussion. The information in the "Why Print?" brochure should become part of the list of benefits you tell you customers about during a sales call.

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