Monday, November 16, 2009

Find Customers and Build a Brand with Search Engines

Everyone is talking about having a "brand" for their company. A brand is the collective consumer perception of a company, product or service that is uniquely your own. This brand is shaped through the brand identity and its marketing execution as well as by personal or corporate experiences with the brand, by word of mouth and by the media.

The general public can get an impression of your company from a number of places. One area that many printers overlook is the Map areas of many search engines when they are branding their companies.

Successful quick printers use the various mapping programs provided by the different Internet search engines to find more customers. For example, you can go to and enter your address. Then use the Search Nearby to seek out businesses that need printing. Type in "Associations" and see how many are close to you. How about marketing companies? Training companies? Any type of business that might buy printing? You’ll get a list of businesses and can easily get contact information. There isn’t any excuse for a printer so say, “I don’t know who to call on.”

Your customers are also using the same search engine maps to find out information about you. You will also want to make sure you visit,, and others to post information about your business. For instance, Google gives businesses a free listing on Google Maps to make it easy for customers to find you. Any business can use the Local Business Center to create a free listing. When potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products. It's easy, free, and you don't need a website of your own. Go to to sign up. Bing, Yahoo and other search engines offer a similar service.

But don’t forget to check the reviews for your business online to help protect your brand. Google, Yahoo and Bing allow visitors to post comments and reviews about local businesses online. You might be surprised what customers are saying about you online. Sadly it is usually a customer who had a problem who takes the time to post a poor review. You might want to suggest to your better customers that they can post a review for you at the different search sites. It might offset any bad reviews.

The Internet can give customers a perception of your company. You want to make sure the face you are showing to the world is the face you want them to see and you don't have people talking behind your back.

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