Monday, October 5, 2009

Color More Important to Quick Printers

It use to that all a quick printer needed to worry about was black ink. As a quick printer matured, he might get fancy and be able to add a second color. Today almost every quick printer can produce digital color prints and some can print 4-color offset work. At the least, a quick printer has partnered with an outside vendor to do full color work for him.

To be competitive today, a quick printer must be able to understand and produce color correctly over a variety of output devices. Digital color printers have gotten good and it has become easier to control the color output. It is easier to control the color among different output devices. Print professionals want to ensure that the digital files they use produce the expected color results, so artwork is prepared using CMYK values intended for a specific output device. This approach ensures that CMYK color numbers specified anywhere in the workflow arrive unchanged at the final output device.

There are a number of resources on the Web that will help a printer understand the science of color. Adobe offers a very good tutorial on Color Workflow online at It explains the industry standards as well as the steps used to assure color is consistent. It also provides information as to why Adobe Bridge, a special program used to manage digital assets, is important when bringing together assets created from a number of different sources.

Want to learn more about Adobe Bridge? Be sure to check out Epicedits’ blog for a complete guide to Adobe Bridge. Visit the site at

CPrint® International affiliates are attacking the issues with color so they can maintain a competitive edge. The subject will be studied in detail at the upcoming Production Conference in Jacksonville in November. To find out more about CPrint, visit

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