If you sell to non-profit organizations, don’t forget to use the website www.guidestar.org. Want to find out about how much printing a non-profit organization buys? The website includes a statement of the organizations purpose, contacts names and how much they spend on printing for every non-profit customer in your area. Visitors to the site can find a block that says “Find non-profits” and then enter their city or zip code. You will be redirected to a page listing all the non-profits in your area.
When you find an organization you are interested in, you can review their Form 990 of its tax return. This form is required by law and includes full information about the organization showing their income and expenses, net worth and also will have names of the people that serve on the board of directors and more. The report also lists the expenses of the organization which includes a separate line for printing and publications.
With this information, you don't have any excuse not to make a sales call.
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