That sounds logical, but the more printers I meet the more I begin to think this is just an urban myth. I am finding there are printers have smoothed out the roller coaster sales ride by constantly working on increasing sales. They don’t stop their sales activities when they get busy with printing. They keep making sales calls. They use the same tools and technology they are selling to customers to improve their own sales.
Print companies must continue their selling activities every day. They need to be touching customers in some way constantly so they will be the first printer a customer thinks about when they want to order something.